Selling Inner West for 10 years Licensed NSW Real Estate Agent Member, Real Estate Institute NSW

The story you've heard before

The leads you missed went to your competitor.

You list with an agent. Buyers DM after 6pm. Calls go to voicemail. By Saturday open, half of them have already signed up to the agent who picked up first.

Listings are won on speed. Lost on it too.

That stops here.

I answer. I value fast. I show up at every open. That's the whole pitch.

Sarah Kim showing a couple through an open inspection in a renovated Inner West terrace

How I work

I answer when others don't. I price honestly, not popularly. I sell where I live.

01

Always the call back

I'm with vendors during the day. Lex picks up after-hours buyer enquiries, qualifies seriousness, books inspections. Every lead lands in my book before the morning coffee.

02

Comparable-sale honest

I quote your home where comparable sales call it. Even when that's not what you wanted to hear. The agent who flatters you to win the listing is the same one who underquotes you to sell.

03

Inner West, every street

I know the streets, the schools, the corner cafés, the bus routes that quietly drive a price up. I sell the postcodes I grew up in, with the neighbours I grew up with.

Sarah Kim across the table from a client, walking through comparable sales over coffee

About

Ten years selling Inner West Sydney. Where I grew up.

I grew up on Illawarra Road. My parents bought their first house in Marrickville in 1994, before the cafés and the Saturday queues. I've watched this part of Sydney evolve from a quiet migrant Inner West to one of the most sought-after pockets in the city, and I've been selling it for the last decade.

Started at LJ Hooker as a junior in 2016. Moved to Belle Property Inner West in 2019 and became one of their top-three agents. Went solo in 2022 because I wanted to give every vendor the same level of attention I'd give my own family.

Family agent, in the literal sense. I sell to the kids of clients I sold to ten years ago. I know the streets, the schools, the corner cafés, the bus routes that quietly drive a price up. I read every contract before it's signed. I tell you what your home will sell for, not what you want to hear.

How a sale actually goes

From your message to sold.

Day 0
You message

Text, web chat, or call. Lex picks up either way.

Day 1
I appraise

Drive-by plus comparable analysis emailed within hours.

Day 7 to 14
Listing live

Photography, copy, marketing. Strategy locked, listing live.

Sold
Settled at solicitor

I'm there at exchange. With you through cooling-off and finance.

What I do

Real estate. Done properly.

From a quiet off-market sale to a fully marketed auction campaign. Inner West Sydney, every street, every season.

Six premium real estate moments: terrace sale, open home, settlement, auction, off-market, staging
01 / Sales

Sales

Free appraisal. Full marketing. Auction or private treaty, whichever fits the property and the market.

Free appraisal

02 / Open homes

Open Homes

Booked, ran, qualified. Every Saturday plus private mid-week. Buyer feedback in your inbox the same evening.

Saturdays + mid-week

03 / Settlements

Settlements

I'm at solicitor for exchange. With you through cooling-off, finance, and the awkward bits in between.

At solicitor, with you

04 / Auctions

Auctions

Auctioneer plus agent at the call. Vendor bid strategy locked in advance. Reserve set with you, not for you.

Reserve set with you

05 / Off-market

Off-Market

Quiet sales for vendors testing the market or wanting privacy. No signs, no listings, real buyers from my book.

Discreet, qualified

06 / Staging

Staging

Property dressed for sale. Furniture rental coordinated, photography styled, finished before the camera arrives.

Coordinated end-to-end

Recent sales

Real homes. Real numbers. Real timelines.

Every sale below is a real result. The address, the price, the days on market, the story. No staged photos, no padded numbers. Just what happened.

Sold · Mar 2026

42 Excelsior St

Marrickville · 3 bed, 2 bath

$2,180,000

Days on market14
MethodOff-market

Two competing buyers, vendor walked away with their reserve plus.

Sold · Feb 2026

7 Hill St

Newtown · 2 bed terrace

$1,895,000

Days on market11
MethodPrivate treaty

First open Saturday, signed by Tuesday. The right buyer was already looking.

Sold · Jan 2026

19 Eltham St

Petersham · 4 bed family

$2,450,000

Days on market18
MethodAuction

Vendor wanted a clean settlement, we delivered with a 30-day exchange.

Sold · Dec 2025

84 Audley St

Annandale · Heritage Federation

$3,200,000

Days on market22
MethodPrivate treaty

Heritage-listed, very specific buyer pool. Found the family who'd love the bones.

Sold · Nov 2025

12 Albany Rd

Stanmore · 2 bed semi

$1,720,000

Days on market9
MethodPre-market

Sold before the listing went live. Database buyer, vendor ahead of schedule.

Sold · Oct 2025

28 Frederick St

Camperdown · 3 bed townhouse

$2,050,000

Days on market16
MethodPrivate treaty

Cash buyer, three-week settlement. Everyone slept easy that fortnight.

A snapshot. Full transaction history available on request.

Book now

Talk to Lex.
She handles my calendar.

Lex isn't a chatbot reading from a script. Ask her how I'd value your home. Ask her when I can do an appraisal this week. Ask her about a property you saw at the open. She knows my book.

Most enquiries get an appraisal the same day. Urgent inspections ping me straight away.

Lex, Sarah's market-trained assistant
Lex
Sarah's assistant. Market-trained.
Online · Responding in < 60s
11:22
Three years at LJH, 8 active listings, GCI roughly $340K, want my own brand by end of financial year.
That is the move. Quick map before I waste your time. Which suburbs are you working, what is the listing mix (houses, apartments, both), and are you taking the agent admin assistant or going pure solo?
11:22
11:24
Eastern suburbs Bondi to Coogee, 2 to 3 bed apartments mostly, going pure solo.
Sharp. Your own 24/7 AI Receptionist qualifies inbound while you are at opens and inspections. Books appraisals on your calendar. Filters time-wasters. Essential is $1,997 founder rate, personal brand site plus the AI Receptionist live in 48 hours. Send me one hero photo, your suburb focus, three active listings, and your Calendly link. We kick off tomorrow.
11:25
11:26
Sending now.
Got it. Stripe link in your inbox in the next minute. Brief auto-emails when you pay. Talk tomorrow.
11:26
Outcome to Essential sent $1,997 founder rate. 48-hour build kicks off on Stripe confirmation.
23
Inbounds qualified
Past 24 hours. Stage plus suburb plus listing volume screened.
7
Bookings made
Open homes and private inspections auto-scheduled.
4
Emails captured
Pre-listing researchers. 30-day nurture in progress.
< 90s
Average reply
Real-estate voice. Market-aware. NOT a generic chatbot.

That is Lex on a normal day for Sarah. Yours can answer like this by Thursday.

Founder rate $1,997 AUD · One fee, yours for life · Live in 48 hours

Try Lex on your business

See exactly what Lex would say for you.

Three inputs. Sixty seconds. Three sample replies in real agent-principal voice using YOUR words. Then the offer. No email required.

The name Lex will refer to in every reply.
Optional. Helps Lex land the context faster.
Optional. The thing buyers usually ask about first.
→ Reply 1 · Hot-lead inbound
→ Reply 2 · Price curious
→ Reply 3 · Researching
That was Lex. Customised to YOUR business. Before you paid a cent.
Yours can answer like this by Thursday.
Personal brand site plus your own 24/7 AI Receptionist at the founder rate: $1,997 AUD (standard $2,997). One fee. Yours for life. No subscriptions. Live in 48 hours. The deployed agent is sharper than this preview because it learns from every conversation on your site.
Reserve a founder slot →
Eight slots open per vertical · No subscription required · Yours forever

Real questions

The stuff vendors ask first.

Do you charge for the appraisal?
Free, no obligation. I'll be honest about whether your home is worth listing now or whether you'd be better holding for six months. I'd rather lose the listing than start it on the wrong number.
What's your commission?
1.65% inc GST on sales. Fixed marketing budget agreed upfront, no surprises at settlement. We'll go through it line by line at the appraisal so there's nothing to negotiate later.
Auction or private treaty?
Depends on the property and the market. I'll tell you which I think suits, with the comparable sales to back the call. Most Inner West freestanding homes go to auction. Apartments and most terraces with strong comparable sales do better on private treaty.
Do you do off-market?
Yes. Especially for vendors testing the water or wanting privacy. I have buyers in my book waiting on specific streets and house types. Sometimes the quiet sale is the better sale.
Exclusive or open listing?
Exclusive only. That's how I commit fully. Open listings get half-effort by every agent on them, and the vendor pays for a marketing budget that no single agent owns the outcome of.
How fast can you list?
Photography to live ad in 7 days standard. Faster on request. Marketing copy, floorplans, and Saturday open booked the same week.

Got a question Lex didn't answer? Just ask her.

Talk to Lex now

Ready when you are.

Inner West Sydney. Honest appraisal in 24 hours.

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